The recent talk about the demise of “nice” salespeople along with the aggravation of traveling over the holidays conjured up memories of one of my favorite holiday movies, “Planes, Trains and Automobiles.”
One of the best scenes is when Neil Page (Steve Martin) finally blows his lid at “nice guy” shower ring salesman Del Griffith (John Candy) and his meaningless blabbering. Martin’s tirade concludes with, “Have a point. It makes it so much more interesting for the listener”! http://bit.ly/f15eUg
I’ve got to believe that you’ve experienced a “Chatty Cathy” at some point in your life, either in the form of a colleague, a friend or even a salesperson. Talk about annoying!
If you happen to be on the “talking” or selling side, improving your success could very well start by asking yourself the following simple question before you pick up the phone or start typing:
- How relevant and useful will the recipient find the topic that I’m calling or writing to them about?
With the volume of chatter that buyers receive from advertising, marketing and creative firms at a mind-numbing level, the “gift of gab” is a gift that no one really wants other than perhaps your deaf old aunt.
So, the next time you reach for the phone or start typing a letter or email, stop and think about it. If what you’re about to say or send is not something that they will likely care about, hang up or peel your fingers from the keyboard and find one. Otherwise don’t waste the time – theirs and yours.
Want to know what you can do to make your lead generation approach more magnetic to prospects? Read more
Please share your thoughts, so long as they are relevant, of course 🙂