If you rush trust, you risk breaking it
Too many firms set themselves up for failure when they set their expectations for business development. Remember, we’re in a relationship based business, one that’s built on trust that most often doesn’t come overnight. While you may experience a quick hit now and then, research and experience clearly shows that predictable new business success should be measured in months and years. It requires a long-term, sustained perspective and effort. And while you can no doubt take steps to accelerate trust building, keep in mind that the relationship evolves primarily on their timeline and not yours. So be careful, if you rush trust building, you risk breaking it.
If you’d like help establishing realistic expectations, drop us a note.
