10 questions to test the magnetic strength of your approach:
- Is there real purpose driving your prospect outreach or are you just
“dialing and smiling” to one after the next? - Is that purpose grounded to your prospect in some way (a problem
or opportunity, relevant knowledge or insights, etc.)? - Is your purpose supported by something substantive that they’ll
find meaningful (relevant experience, accomplishments, etc.)? - Is your purpose communicated in a clear and concise way?
- When you look at your marketing materials, does style get in the
way of your message? - Is your thought leadership content rooted in your prospect
market’s business issues? - Does your thought leadership content contain a clear point(s) of
view that’s supported by convincing evidence? - Is your thought leadership content “packaged” as educational as
opposed to promotional material? - Is your content well written (thoughts well organized, etc)?
- Is your content formatted in a way that makes it easy to consume
(short text blocks, good use of bullets and white space, etc.)?
Want to learn more about how to attract more business?
