Remove your hoody to build trust
Hooded or “hoody” sweatshirts have been the focus of conversation in the news lately and much of it is not very positive. I happen to like hoodies. I proudly wear my Gator hoody quite a bit in the fall and winter. At the same time, I understand that part of what makes a hoody terrific ...
Read MoreIncrease your Linkedin response rate and grow a powerful network
While Linkedin’s popularity and its viability as a business development resource continues to grow, there’s no doubt that getting business executives to respond has become more difficult. Here are some steps that we’ve found to be effective when it comes to increasing your response rate as you work to build a viable network: Don’t EVER ...
Read MoreIs your Linkedin account a valued asset or just a nice tool?
When Linkedin first came on the scene way back in 2003, connections were easy to come by. There was a general excitement about connecting with others online and most professionals didn’t hesitate to accept invitations. Fast forward nine years. The newness and excitement of connecting has lost some luster making it more difficult to connect ...
Read More22 Ways to Create Compelling Content When You Don’t Have a Clue
Content can play an important role in attracting and engaging prospective clients, if your topics are meaningful to them and delivered consistently. If consistently creating meaningful content makes you feel like a salmon swimming upstream , here are some great tips to help. Enjoy!
Read MoreAre you part of the 95% that CMOs ignore?
I participated in a stimulating CMO Network LinkedIn group discussion recently that included both agency and client-side participants. Two key questions were posed: “How stupid or brilliant are ad/marketing agencies when it comes to prospecting senior client side marketing professionals?” and “Do agencies take their own marketing advice or do they turn into complete amateurs ...
Read MoreDo your headlines stimulate clickthroughs?
5 Tips to Improve Your Headline Clickthrough Rate
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The right connections count
Getting prospects to notice, much less pay attention to you is a tall order these days. In my opinion it’s all about connecting. I’m not talking here about physically calling, emailing or visiting them. I’m talking about providing the right trigger(s) that will intrigue the other person enough to receive your phone call, email or ...
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