New Business Insights From the Front Lines

Check your engine before you hit the road

With the dawn of a new year finally here, I thought you might want to take the opportunity to do a quick “engine check” before you stomp on your new business accelerator.  After all, like any other important initiative, sustained business development performance requires an engine that’s firing on all cylinders. Find out how yours […]

Read More

Does your environment encourage the right kind of failure?

It’s commonly agreed that failure is an important and necessary ingredient for attaining success. According to Carol Dweck, author of “Mindset,The New Psychology of Success”, it takes failing the right way and that takes the right mindset – a “growth” mindset. Learn more

Read More

2012 content marketing benchmarks, budgets and trends

Some 9 in 10 B2B marketing organizations, regardless of company size or industry, say they’ve used content as a form of marketing in 2011according to a study by the Content Marketing Institute and MarketingProfs. Learn more

Read More

39% of B2B Marketers Think Blog Content Is Most Valuable

Not only is content a valuable component of inbound marketing, it’s also an effective tool throughout the sales process, from generating initial interest. Read more: 39% of B2B Marketers Think Blog Content Is Most Valuable

Read More

Think Differently – 10 lessons learned from Steve Jobs & Apple

I highly recommend this 45 minute video. It’s a presentation from Bryan & Jeffrey Eisenberg, internationally recognized experts on interactive marketing, customer behavior and what makes websites work that was given a couple of weeks before Steve Jobs passed away. Read more: Think Differently…

Read More

B2B Content Marketing Benchmarks, Budgets & Trends

B2B firms that consistently create and share compelling content generate more leads, close more, and reduce customer churn. Read more: B2B Content Marketing Benchmarks, Budgets and Trends

Read More

Are you listening to the voice of your customer?

To what degree is your firm listening to the voice of your clients? Read more: Are you listening to the voice of your customer?

Read More

The “10-40 Rule” for improving presentations…

Here’s a terrific article about a technique that will help you improve the impact of your presentations through simplification. http://bit.ly/amSjgY If you’ve been a follower of mine, you know that I’m a big believer in the concept of “less is more”. That is, so long as getting to less doesn’t lead to just “dumbing down” […]

Read More